Todd Landaker
Executive Creative Director
Most marketing assumes people are just waiting to be convinced. They’re not.
They’re tired, distracted, and trying to get through the day without being yelled at by another brand that “wants to start a conversation.”
Creativity in business isn’t about shouting louder. It’s about making something worth paying attention to.
Most marketing problems aren’t creative problems. They’re clarity problems.
WHAT I DO
I lead creative teams and help them make decisions.
I help brands figure out what they stand for, what they should say out loud, and what should probably stay in the deck.
HOW I WORK
Clear direction.
Short feedback loops.
Small teams that move fast.
Work that sounds like it came from a person, not a committee.
THINGS I BELIEVE
The best creative work usually starts by removing things. Not adding them.
The best creative teams are built on trust, not process.
AI should remove busywork, not replace thinking.
WHEN IT WORKS
The work gets simpler.
The team gets sharper.
And the brand stops sounding like everyone else.
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